Compared to e-commerce, the traditional retail industry faces many challenges in accurately calculating the flow of visitors and efficiently adjusting business operations according to flow analysis and conversion rates.
Advanced cameras provide People Counting functionality which counts foot traffic at store entrances and can export daily/monthly/yearly reports. Traffic analysis can greatly improve business efficiency.
Dahua Ultra Smart series cameras support up to 140dB Wide Dynamic range for crystal clear image quality even in high contrast or backlit environments. Clearly monitor store entrances at all times.
Set cameras to corridor mode to monitor store aisles. When paired with a fisheye camera, shelf areas are fully covered and advanced analysis can provide a visitor flow distribution heat map. Increased surveillance coverage greatly reduces theft of customer property and retail goods, providing a safe shopping environment.
A fisheye camera provides heat map functionality displaying hot and cold areas based on customer flow, allowing for enhanced business analysis. Fisheye cameras also provide a 360 degree image of the store floor.
Understanding how customers move through a store is the key in helping businesses optimize product placement and prolong customer stay. People Counting can be set to monitor traffic flow in certain regions.